Nutrilog and 22otters Announce Strategic Alliance - 10/26/2015

Portola Valley, CA and San Mateo, CA – 10/26/2015 – Nutrilog, a European leader in nutrition and wellness software solutions, and 22otters, a dynamic, mobile health engagement and clinical content software company, today announced a strategic alliance to develop an evidence-based nutrition and wellness end-to-end solution that allows corporations to assess the efficiency, impact and success of their wellness programs while enabling at-risk employees to avoid health conditions that may well affect their daily lives.

Through this agreement, Nutrilog and 22otters will offer their technologies in an integrated solution, named EatwellRx™, that addresses employers’ need to provide a unique, interactive and seamless experience to their employees to engage them in improving their overall wellness with periodic body composition, nutritional and physical activity assessments.

This partnership comes simultaneously with the launch of the SaaS version of Nutrilog’s flagship nutrition software, which enables healthcare professionals to perform nutritional assessments and provide specific and individualized diet recommendations to their patients (end users e.g., embracing employee use case) based on their own characteristics, such as biometric and body composition data, food allergies and contraindications, food preferences and aversions, and physical activity.

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Useful Value Proposition Examples (and How to Create a Good One) by Peep Laja @ConversionXL

Value proposition is the #1 thing that determines whether people will bother reading more about your product or hit the back button. It’s also the main thing you need to test – if you get it right, it will be a huge boost. If I could give you only one piece of conversion advice , “test your value proposition” would be it. The less known your company is, the better value proposition you need. When I reviewed a bunch of websites, the conclusion was that missing or poor value proposition is one of the most common shortcomings.

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The Truth About e-Cigs: The Answer Will Come From Quantified Self

The reality is that at this point nobody really knows how e-cigs can affect health. There is no real knowledge about how bad e-cigs are. All we know for sure is that they are far from being as bad as combustion cigarettes. Researchers are working on the matter but studies are often controversial depending on who is financing them. It reminds me about the Wi-Fi issue.

On a behavioural point of view, there is no evidence that e-cigs are more or less addictive than cigarettes, and even less evidence that when you start vaping you end up smoking. All studies so far are biased because they are based on vapers' declarations, nothing is actually measured. This is why applying Quantified Self techniques to vaping would definitely give us objective and unbiased data to analyse and affect policy making in a knowledgeable way, independently from lobbies.

Three French startups are working on connecting vapers to their smartphone to collect data. Smokio and Kosmo are the first companies to provide connected e-cigs. The problems they are facing though are the price and the rapidly evolving e-cig technology. The third player, MyVaps has taken a different path by developing a module that fits between the atomizer and the battery, and connects any e-cig to a smartphone.

It might take a while before these companies collect enough information on vapers' behaviour but when they do, it will be very interesting to know when, where, how long and how much people vape.