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Nutrilog launches EatwellRx, an evidence-based nutrition and wellness end-to-end solution for the workplace

Nutrilog and 22otters Announce Strategic Alliance - 10/26/2015

Portola Valley, CA and San Mateo, CA – 10/26/2015 – Nutrilog, a European leader in nutrition and wellness software solutions, and 22otters, a dynamic, mobile health engagement and clinical content software company, today announced a strategic alliance to develop an evidence-based nutrition and wellness end-to-end solution that allows corporations to assess the efficiency, impact and success of their wellness programs while enabling at-risk employees to avoid health conditions that may well affect their daily lives.

Through this agreement, Nutrilog and 22otters will offer their technologies in an integrated solution, named EatwellRx™, that addresses employers’ need to provide a unique, interactive and seamless experience to their employees to engage them in improving their overall wellness with periodic body composition, nutritional and physical activity assessments.

This partnership comes simultaneously with the launch of the SaaS version of Nutrilog’s flagship nutrition software, which enables healthcare professionals to perform nutritional assessments and provide specific and individualized diet recommendations to their patients (end users e.g., embracing employee use case) based on their own characteristics, such as biometric and body composition data, food allergies and contraindications, food preferences and aversions, and physical activity.

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Useful Value Proposition Examples (and How to Create a Good One) by Peep Laja @ConversionXL

Value proposition is the #1 thing that determines whether people will bother reading more about your product or hit the back button. It’s also the main thing you need to test – if you get it right, it will be a huge boost. If I could give you only one piece of conversion advice , “test your value proposition” would be it. The less known your company is, the better value proposition you need. When I reviewed a bunch of websites, the conclusion was that missing or poor value proposition is one of the most common shortcomings.

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